I have seen the future of Advanced Analytics and it’s bright. As I walked into the room, 40 blank faces stared back at me. Within the first 10 mins of my presentation I realised I was in another world. A world from a distant memory, where anything was possible and cynicism was a boring foreigner.
Yes, I was back at University, where everything was new and survival was simply not enough. As these faces looked to me for guidance on how to take on the fictional role of a management board for Nano-Mircro International, you could see the sheer determination to differentiate and win. As they worked their way through the numbers and the decisions we needed them to consider for the coming weeks, differentiate themselves they did. We worked through the mix of markets, the portfolio of products and the complexity of the pricing strategy they’d inherited. In their teams of 4 they needed to understand the business and where they could take it with the right insight and decisions.
As they progressed the results began to show the same patterns we see across most markets. A front runner; a follower snapping at their heels; and the more competitive pack fighting for every market share point they could lay their hands on.
They were all making good decisions but what was it that was differentiating the front runners. It was the interpretation of the analytics; they were nailing the detail and making those all important differences. They were inspiring their team and were articulate in their delivery of the results. There was energy, quiet intellect, team dynamics, challengers, and innovators. They were all there and you could see the roles they’ll go on to play as they take on the world I inhabit where I pray they don’t forget the passion they currently enjoy. It’s that passion that will differentiate all of them.
PMSI has recently undertaken facilitation of an analytics based business game for Kingston University undergraduates and Masters students. Final results will be out in the coming weeks. I can’t wait to introduce you to the winners and some of the other exceptional sutdents later this month.
Written by: Pamela Edmond